”Today, more than half of a product’s value lies in the software.”
Thomas Andersson, Manager, Radio Base Station SW Development at Ericsson describes how their development is changing when the software is dominating product development.
”Our veichles recently exceeded the amount of software installed in a fighter aircraft.”
Martin Nilsson, Technical Leader Model Driven Engineering explains how Volvo Cars is handling the growing importance of the embedded software for their customer experience.
”A robot would simply be a fairly stupid crane without its software.”
Roger Kulläng, Global System, ABB, Business Unit Robotics describes how ABB can focus on the core business of what makes their products competitive.